Logo April 19 – 20, 2021, Detroit, USA, The Henry

Intuitive Vehicles + Next Generation UX + HMIs

April 19 – 20, 2021 | The Henry Detroit, USA

America's Leading Automotive HMI & UX Event!
Car HMI USA is an award-winning international knowledge exchange platform bringing together all stakeholders leading the technical and design future of automotive HMIs and UX. For the 7th time in 2021, during 2 1/2 days you will get the unique chance to engage with your OEM, T1 & Supplier peers to discuss innovative opportunities as well as challenges in HMI and UX development that lie ahead in the industry. The event provides you with precise insights into new business use cases, concepts, technical challenges and innovations while offering you the chance to discuss specific roadmaps for autonomous vehicles, MaaS, robo taxis, car sharing and under the motto “Intuitive Vehicles + Next Generation UX + HMIs”

Keynotes & Highlights in 2020

SDNC! Our Smart Distancing & Networking Concept

Hybrid-Conference-Experience! Discover the most interactive and hybrid conference concept in the industry!


About the Car HMI USA

The Car HMI Sessions

The 2.5-day event is a unique combination of inspirational keynotes, well-moderated, interactive World Café and Challenge your Peers sessions, icebreakers, morning as well as training sessions and much more.
Be part of our exclusive platform that explores business models, case studies, actions and profitability and identify missing gaps that hide opportunities, chances and potential solutions for your technical and business challenges.
We look forward to welcoming you in Detroit!

The Car HMI USA Mission

The leading HMI & UX event for decision makers in the automotive industry, Car HMI USA is a unique event focused on addressing the challenges as well as opportunities that the automotive industry is experiencing in:

  • understanding their future users’ needs and desires in light of future, autonomous mobility concepts and designing smart, meaningful HMIs at competitive costs that are attractive to consumers.

Gain insights into:

  • the latest technologies, trends & concepts in automotive HMIs, UIs and design
  • covering autonomous vehicles, autonomous shuttles, commerical vehicles, truck platooning, construction machines and future smart mobility concepts
  • looking at autonomous vehicle users at an individual level, multi-passenger experience in shared autonomous devices as well as pedestrians and their interaction with future mobility modes
  • both the in-car and external HMI experience as well as service design and the overall brand experience


We have Partners

Not sponsors! The Car HMI USA is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support them to reach their targets and inspire innovation. Position your business as a thought leader at the Car HMI USA and become a business partner today!

Thanks for including me in your program.
Zafar Razzacki | Head of Product
May Mobility
The Detroit CarHMI was a very informative and busy experience.
Arthur Brown | Industrial Designer
It was exciting to see new technologies and development from different companies and OEMs. I really liked the setup of the event, a lot of opportunities for networking.
Jingyi Zhang | Senior Researcher - User Experience
Renault-Nissan-Mitsubishi, Alliance Innovation Lab Silicon Valley
Speakers relevant to concerns I see raised all the time in our work. For my own Challenge-Your-Peers discussion there was good discussions
Brian Debler | HMI Lead Engineer - Advanced Development
Mitsubishi Electric Automotive America
This was my first time at the Car HMI USA event and I left telling my broader team that they should attend in the future.
Geoff Turbiak | Experience Development Team Lead
Ford Motor Company
good technical content
Mo Poorsartep | Manager-AV Integration & Test
Great mix of OEMs, Suppliers, and Academia
James Forbes | User Experience Implementation Manager
Ford Motor Company
Very interesting moment to share main challenges and trends on UX automotive
Laurent Nicolas | UX & HMI Senior Expert
Groupe PSA
The event was fascinating.
Pamela Pavliscak | Founder
Change Science
highly successful and engaging
Chris Schreiner|Director, UX Syndicated Research
Strategy Analytics

Key Topics

Voice UX & Conversational Chatbots

  • User interfaces & software architectures
  • Personalization, intelligent personal assistants
  • Contextualization & applications, use cases & new business models
  • Engineering voice personalities & user testing
  • Machine learning for intelligent voice interactions

Usability, User Experience, Service & Brand Design

  • Testing methodologies, frameworks & evaluation methods
  • Simulation, validation & interior architectures
  • Mobility service platforms, autonomous vehicles, MaaS, CASE
  • User pleasure & design guidelines
  • AI, Cognitive & Human Factors, Driver Distraction & Takeover Procedures

Augmented Reality, Virtual Reality, HUDs & Display Tech

  • External HMIs & latest interaction paradigms
  • Cluster & Center Stack Displays
  • Curved, pillar to pillar displays, instrument Clusters
  • OLED/AMOLED Revolution
  • Technical/Regulatory Standard Challenges of High-Quality Displays

Devices, Interfaces, Cockpits, Architectures

  • Multimodality & multi-passenger UIs
  • Domain controllers, instrument clusters, control systems and center-stacks
  • Scalable & flexible architectures
  • Connected services, data storage & analytics

Why our attendees love attending our conferences…

Discover Detroit and the Venue

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